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What is Woocommerce and how it can help you sell your products online (2020)

If you are starting an online sales business, you can start building the store you want with WooCommerce quickly and easily.

But what is WooCommerce then? And what could be the possible fields of application for this practical and intuitive plugin?

WooCommerce is a flexible and open-source solution for creating e-commerce sites.

In other words, it is a WordPress plugin that allows you to create an e-commerce site using the most popular CMS in the world.

But why should you use WooCommerce yourself?

First of all, because WooCommerce is the most complete and competitive plugin for managing e-commerce on WordPress, that is, you can take advantage of the versatility of WordPress to sell your products online in a simple and competitive way.

And this represents a huge advantage, since offering an easy and clear browsing experience on your e-commerce site allows you to greatly reduce the rate of abandonment of carts by users, which in electronic stores is around 75%.


In addition, WooCommerce is a complete and functional platform, which allows the installation of numerous extensions and integrations to provide additional features capable of perfecting your e-commerce.

Being an open-source system, it is continuously updated and perfected, so that it can offer, with each update, an even better version of itself and new features suitable for a constantly evolving market such as the online one.

Also with regards to SEO, WooCommerce is a reliable plugin, which is well suited to updates to the Google algorithm. WordPress works continuously with Google to offer an SEO Friendly platform. With WooCommerce, therefore, you will have many more possibilities to improve the ranking of your site on search engines.

In this way, you can increase the visibility of your products online and generate traffic to your site.

As a natural consequence, it will also bring you an increase in sales.

It didn’t end here though.

Having e-commerce created with WooCommerce also means maintaining direct control over your store and the reputation of your brand.

This is because you can customize every aspect of your service in total autonomy, from communication with customers to sales.

When it comes to personalizing, however, we always recommend relying on a specialized consultancy agency. And now we reveal why.

Why rely on an agency that develops e-commerce sites?

If you already have a site on WordPress and want to open e-commerce, WooCommerce is certainly the most comfortable and fastest solution.

In fact, you have certainly read that you just need to download and configure the WooCommerce plugin on your WordPress site and you’re done.

You will immediately have at your disposal a fully functional shop, complete with:

  • Product and cart pages;
  • Secure payment options;
  • Configurable shipping options;
  • Integration of content through modular blocks;
  • Automated tax calculations;
  • Integration with Google Analytics, MailChimp, and Facebook;
  • Dashboard containing all the store metrics.

Basically a brand new and already functional shop.

Perhaps this, however, could work until a few years ago, when there were still few e-commerce online and minimal competition.

Today, unfortunately, things have changed and the internet is saturated with e-commerce which sells the same products as yours.

So it will not be enough anymore to download and install WooCommerce so you can make a difference online.

Today, in the world of e-commerce, it works a little like a car race: the fastest car owner wins.

Thus, the economic car will not be enough to beat the competition and conquer the market online.

To do this, you will need a Ferrari.

In order to create Ferrari in an e-commerce format, you will need to customize every aspect of your site and design it according to your needs.

You will need:

  • Choose a design suitable for your brand;
  • Improve your shop with extensions and modules;
  • Change aspects of the code to perfectly adapt to your needs.

How can you do that?

As we have already told you, the most popular CMS plugin in the world represents a highly and easily customizable option.

However, we always recommend relying on industry experts to carry out these operations.


Getting to the site code is a very risky operation if you do not have advanced programming knowledge.

As well as developing a design perfectly in line with the image of your brand and with the tone of your corporate communication.

Even a small mistake in this regard could seriously compromise your sales and frustrate all efforts made to open e-commerce.

WooCommerce MailChimp subscriptions

Do you want to encourage customers to subscribe to a mailing list? This plugin adds MailChimp integration to WooCommerce, offering customers the option to tick a box during the checkout process to add their email to your MailChimp mailing list. The plugin will capture the customer’s name and email address – the same they need to enter the cashier in any case.

Shipping costs table

The Shipping Cost Table is a simple, but useful, extension that offers an alternative to the WooCommerce, shipping warehouse options. The plugin allows you to add create customized rates for customers based on conditions such as destination, the value of the cart and the weight of the item.


WooCommerce is a fantastic way to create your own shop, especially if you already know and love WordPress. You can find more great WooCommerce WooCommerce themes and plugins on Marketplaces or more information on using WooCommerce eCommerce on WordPress Site.

dove world news

Naboossi, I am 46 years old, a blogger, very interested in the field of technology and informatics. My goal is to promote content. Founder of dove world news blog.

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