SEO is a small word that you may already know. If not, let’s define it. It is defined as the process that affects the online visibility of a website or web page in organic (unpaid) search results or organic results. In short, SEO helps your website rank higher in search results.
When you search for a keyword or an online company, you want to find it in the search results when the search is relevant to you. If your restaurant has a website (and it should be!), You should be aware of the advantages that SEO can offer for your company’s online visibility.
Publishing of high-quality content
What do we mean by SEO content? In essence, this means that we must take care to spread quality and value on our site, which is to write good reading texts and set key doses in the right place and also to use synonyms.
Also, keep in mind that the amount of time a customer spends on a website has a real impact on the ranking of your website. Also, especially, for this reason, it is important that your website has updated relevant and interesting information, as this will encourage visitors to spend more time reading and interacting with your content.
In addition to basic information about your restaurant, you should also have a blog where you can publish offers, new special events, recipe ideas, initiatives or even current food trends in the sector. You’re wondering why a blog is so important. Let’s talk about content marketing for a moment …
Consider this: Small businesses with blogs get 126% more lead growth (simple visitor who turns into a customer) than small businesses without. This should be enough to make you want to start (and maintain) a blog! Not to mention the fact that 77% of internet users read blogs.
Make sure you write intelligently and strategically. Don’t just write about things that are irrelevant to your audience just to say that you have a lot of blog posts. Make sure that the content you are providing is useful, informative and appealing to the reader. Strive to make “full-bodied” posts. Once upon a time, it would take barely 300 words for a blog post to rank well online, but times have changed! Try to have at least 1,000 words for each article you publish. This is all about quality, so keep that in mind when creating new content.
Having a Mobile-Friendly site
There is a concern, but it is no wonder that a cell phone nowadays is essential for the survival of some individuals such as food and water. Look around while walking on the street. Most people will have a phone in their hands, whether they are texting, browsing social media, looking at directions or making a call. And they don’t just play games and send messages to friends, they also look for information on what to do and where to go. In fact, 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours.
It is incredibly important that your website is optimized for mobile devices, as we are a generation in which we find most of the information on mobile devices. 57% of people will not recommend an activity to others. A site optimized for mobile devices will not only make you climb the Google search ranking but will also make the user experience easier.
I can guarantee you that a customer will be more likely to interact with your website if it is well-formatted on the phone screen, quick to load and does not require zooming on a PDF menu (the most frequent frustration I come across myself). Not only does Google find mobile-friendly websites more legitimate.
Every change you make on your site or outside your site, first to improve the satisfaction of your visitors, and second to improve the search engine experience in the process of crawling, indexing and understanding your site well. This is to get a better ranking in the search results, using some sites that help you greatly, among which Sheer SEO which I see is suitable for beginners as well as professionals, as it supports free services and paid services.
This includes designing your site, programming it, and choosing everything that is text on this site carefully. Interest and dedication in satisfying the potential visitor. Continuous improvement in all elements of your site, and solving the problems in it, if any, in order to be compatible with the way search engines work (which mainly focuses on user satisfaction).
In other words, more simply, SEO means that you make every improvement and possible change in your site, so that it is friendly to search engines, and at the same time satisfactory and beneficial to your potential site visitors.