With a global investment of 11 billion dollars, Ford is focusing on electric mobility. It starts from hybrid technology, in all its forms, up to pure electricity. In all, 18 models will be electrified by the end of 2021.
Significant the announcement was given in Amsterdam in April 2019. On that occasion, as part of the Go Further event, Ford unveiled its commitment to progressively more electrified, connected, efficient mobility. The launch of new generations of models in the mild-hybrid, plug-in hybrid and hybrid variants is certainly in the foreground. But also the arrival of fully electric models and in general of electrified solutions designed especially for European consumers. From the Go Further Event in Amsterdam Ford launched its strategy which, although inevitably will have to take into account the consequences of the coronavirus emergency, whose effects on the auto industry are particularly serious, has a very intense program ahead of it. In fact, 18 electrified Ford vehicles will be available by the end of 2021, net of any slippages.
Ford is not new to innovative approaches to mobility
It did so years ago by announcing an experiment for the production of car components from the processing residues of agave, the plant used in the distillation of tequila, or bamboo, valid examples of the circular economy. In the same years, Ford’s commitment to achieving a more sustainable production cycle through the reduction of the use of natural resources necessary for the production of a car, such as clay (used to make the models in the design phase) and drinking water. Then, the progressive commitment on electrification that has seen, in more recent times, Ford among the most active producers in the direction of more sustainable mobility… A transformation often brought among people, with itinerant events dedicated precisely to the dissemination of the advantages of electric mobility, in all its forms.
Eighteen electrified vehicles by 2021
“In Europe, consumers will be able to choose from 18 Ford electrified vehicles by the end of 2021, 14 of which are expected by the end of this year, thanks to a global investment of $ 11 billion .” Ford goes straight to the goal and announces a real electric revolution by offering innovative hybrid and electric solutions capable of satisfying different lifestyles and needs. According to an estimate made by Ford, the electrification of the most popular brand models such as Fiesta, Focus, and Kuga would be enough to save European customers over 30 million euros each year.
Thousand charging stations to support customers
Ford has also announced plans to introduce a thousand charging stations at its facilities across Europe over the next three years to make charging easier and more convenient for its employees. “Ford is at the forefront of this change and we are committed to providing all our customers with the widest choice of electrification options,” said Stuart Rowley.
President Ford Europe, who has called on governments, industries, and institutions to support the electrification drive with a faster expansion of public charging infrastructure. “Infrastructure is critical to helping consumers have the confidence to approach electrification, but we can’t do it alone. Investments by all major stakeholders in the UK and Europe are now more important than ever, “said Rowley. Over the next three years, Ford will introduce a thousand charging points for the benefit of Ford facility employees. Ford is also among the founding members of the Ionity consortium which aims to build 400 charging stations in major European locations by 2020, with a 350 kW charging capacity. Among the agreements for the recharging network also the partnership with NewMotion which has more than 100 thousand recharging points in 28 European countries.
An electrified solution for every lifestyle
We know, the choice of a hybrid or electric car cannot be separated from the lifestyle, the type of travel, and the place of residence. This is why Ford is committed to offering an electrified version for each vehicle sold in Europe, with the aim of meeting the different needs of people. Ford recently predicted that by the end of 2022, electrified engines will account for more than half of the brand’s sales, good news in view of a progressive reduction in emissions, and increasingly sustainable mobility.
18 electrified Ford vehicles have been announced by 2021
They range from the popular Fiesta and Focus to the very recent Kuga, from Mondeo and Galaxi to Transit for the transport of goods and people. By the end of 2021, there will be 18 electrified models bearing the Ford brand. From light 48-volt hybrid technology to fully hybrid technology to plug-in hybrid versions to the Mustang Mach-E, the first fully electric Ford with 600 kilometers of electric range. The electrification road map announced by the brand is among the densest and most demanding. A transformation in addition to the investment of 24 million euros at the production plant in Valencia, Spain, to support the brand’s electrification strategy, with a dedicated structure, in addition to the production of vehicles, the assembly of the necessary batteries to new models.